Mazda’s MX-5 roadster proved again yesterday
its pure sports cars genes, this time on ice in Sweden at the Mazda Ice Race 2011. Clear
blue skies and polar temperatures provided the right conditions for an exhilarating festival of
drift and control as drivers from 26 nations competed in specially modified roadsters for a
The design and development of sports cars began at Mazda
alongside the development of its unique rotary engine. Innovation is at the very heart of Mazda’s
vehicle design process and its commitment to minimal, no-nonsense, yet stylish and emotional
vehicle design is embedded in its culture. Nowhere is this more apparent than in the design of...
Total production of Mazda Motor Corporation’s MX-5 sports
car reached 900,000 units on February 4, 2011. This significant milestone was achieved 21
years and 10 months after mass production of the first-generation MX-5 commenced in April
1989. The MX-5 was initially certified by Guinness World Records as the world’s “Best
Mazda Motor Corporation is independently developing an
electric vehicle (EV) with plans to commence leasing in Japan in spring 2012. The new EV,
based on its Demio subcompact, is expected to have a driving range of 200 kilometres and
will be leased mainly to local government bodies and fleet customers.
Mazda is currently advancing its...
Mazda Motor Corporation will showcase the world
premiere of its new MINAGI compact crossover SUV concept car during the press days
of the 2011 Geneva motor show, which is being held from March 1-13, 2011. The Mazda
MINAGI concept fully embraces Mazda’s new SKYACTIV technologies and its new
design theme, KODO – Soul of Motion. The exciting M...